Alita Harvey-Rodriguez is one of Australia’s most dynamic new television personalities, a MasterChef Australia 2026 contestant whose warmth, charisma and unmistakable presence have introduced her to a whole new national audience.

Already widely respected as a multi award-winning business leader, strategist and entrepreneur, Alita has spent more than two decades building high-impact technology businesses and advising some of the country’s most recognised brands on growth, customer experience and AI strategy. But it is her rare ability to move effortlessly between business, lifestyle, food and media that sets her apart.

Through her appearance on MasterChef Australia, Alita showcased not only her love of food, but also her proud Peruvian heritage, creativity under pressure, and natural on-screen appeal. The series confirmed what audiences and industry insiders quickly recognised: Alita is a compelling talent with genuine cross-platform appeal, equally at home in front of the camera, on stage, or leading conversations that matter.

A former founder who successfully exited MI Academy, Alita has since gone on to invest in and co-found ventures at the intersection of technology and social impact, while advising brands including Estée Lauder, REA Group, BlackMilk and Alfa Romeo. 

She's also a sought-after international keynote speaker, with appearances at HubSpot INBOUND, the National Retail Federation in New York, and Mailchimp’s Global Conference.

A multi Telstra Business Award finalist and 2024 ORIA Industry Recognition Award winner, Alita brings substance, style and commercial intelligence to every platform she steps into. As President of Retail Outreach Initiative Australia, she has also helped raise more than half a million dollars for vulnerable women and children worldwide.

Now actively expanding her work across television, media, food, lifestyle and brand partnerships, Alita is a fresh, credible and exciting voice for audiences looking for more than just entertainment. She brings heart, authority, cultural richness and a proven ability to connect, making her a standout choice for hosting, presenting, brand campaigns, ambassador roles and original content partnerships.